Apple and Microsoft are to unveil “passion fruits” wine next week in an attempt to woo consumers who have been frustrated by high prices.
The new wine, a collaboration between Apple and Wine Enthusiast, is set to be unveiled at a wine-tasting event at the World Wine Festival in Bordeaux on Thursday.
“We’re excited to launch a collaboration with Wine Enso in Brest, France, with the aim of introducing passion fruit to the global market,” the company said in a statement.
The company said that the passion fruit wine would be available for purchase in its online store at a suggested retail price of $125 per bottle.
It will also be available in select restaurants in the US and in Canada.
“Apple has made wine an essential part of our Cupertino lifestyle,” said Paul Dergarabedian, Apple’s vice president of wine.
“With passion fruit, Apple has delivered a wine that celebrates the diversity of the world through a diverse array of flavors and aromas.
Apple’s passion fruit wines are infused with a rich blend of passion fruit juice from around the world.
We are excited to explore a partnership with Wineenso in France to further expand this global collaboration.”
The company will also offer a limited edition “passions fruit” wine, which is limited to a limited number of pairs, priced at $125.
The limited edition wine will also feature the brand’s “passional passion fruit” grape, which can only be found in Bregenz, Germany.
Apple said the wine is currently only available to customers in China, the UK, Italy, France and South Africa.
Apple’s wine tasting event is part of Apple’s efforts to introduce more passion fruit products.
The company has already announced a limited quantity of wine made from passion fruit in Bria in 2015, but it did not mention the new collaboration with Apple.
Apple was already on the verge of unveiling its first wine this month when it announced its first-ever wine-making collaboration with California wine producer Caffe Nero.